Support for His Cornhusker Growers Increases with BW Fusion Product Options
Nathan McKenzie began distributing BW Fusion products in 2020, but his family’s legacy of serving farmers began long before.
Mack, Inc., is a south central Nebraska business that originated with Nathan’s parents and has continually evolved and expanded over the years. From the beginning, the family-owned business sought to provide the best service available to its growers, and supplying a well-rounded lineup of solutions is key to accomplishing that mission.
This drive led Nathan to his first introduction to crop biologicals in 2020, while seeking a partnership with a company that would enhance his systems-approach mission and benefit his clients. At the time, Mack, Inc., was providing Pioneer seed and irrigation management, but he knew the business had an opportunity to provide his farmer customers with more options to gain significant yield advantages. That’s when BW Fusion became the perfect addition.
"Since becoming a BW Fusion dealer, each year has brought more excitement, growth and knowledge due to the excellent research that is done by some of the best minds in agronomy," Nathan says. "Not only is BW Fusion constantly learning and evolving, but I believe it is a company that remains open-minded from top to bottom. They are research driven and willing to pivot and adapt when things change."
With that being said, the 2022 growing season brings many unknowns, from ongoing international conflict and crisis to hindering weather outlooks to increasing costs. Even getting seed in the ground has been a major challenge for some growers with continually cold and wet conditions. Nathan says that having options and gathering data about your fields is going to be key for maximizing production and profitability through the uncertainty.
"I believe that the most beneficial advice is for a grower to have multiple ways to apply nutrients in-season. Being able to add products when needed for their yield expectation seems to be the most efficient," he says. "Introducing clients to the Agronomy365 Dashboard and utilizing tissue and soil samples throughout the growing season will maximize the use of macro and micronutrients field by field. This will be instrumental in aiding knowledge growth and abilities to make the grower as profitable as possible."
The real-time results from these soil and tissue analyses are the game-changers for growers. Rather than waiting until harvest to see how your fields are performing, we’re giving you the data you need to see what’s happening under the surface and in the plants throughout the growing season to make real-time crop nutrition decisions accordingly.
Each grower, field and even acre should be treated individually, as these all have their own set of needs. Adaptability and understanding these unique needs of each grower sums up the BW Difference, and this is an important reason why Nathan trusts BW Fusion to provide the best solutions for his farmer customers.
"BW Fusion understands that not everything is product, product, product," Nathan says. "There are many variables–not every product will work for every field or for every grower. However, they are determined to understand the 'why?' in the equation, especially when a product does not perform as expected.”
This outlook is what fuels the positive impact of BW Fusion products and experts across more than one million acres of U.S. crop production today.
If you are interested in contacting Nathan McKenzie and Mack, Inc., you can find them at https://mackincorporated.com.