Mason Claude
Technical Agronomist
Raised on a corn and soybean farm in Iowa, Mason has been immersed in agriculture his entire life, digging into the soil long before earning his degrees in Ag Technology from Iowa Central and Agronomy from Iowa State. But if you ask him where he really learned the most? “From farmers,” he says. “Farmers are the most intuitive group of people you can ever learn from.”
Mason comes with the understanding that not every product is a good fit for every farm. His unbiased approach as a Technical Agronomist helps growers evaluate what’s actually driving performance. He looks at the full picture: what makes a product successful, how it works, and whether it solves a real yield limitation. He spends his time scouting fields, collecting in-season metrics, and sorting through the noise so farmers can make more informed decisions.
For Mason, success in agriculture comes down to three things: profitability, efficiency, and scalability. He believes soil health is the foundation of all three. When he's not helping growers develop short- and long-term strategies to improve both yield and soil, you’ll find him on the farm or nerding out over the latest agronomy research.
The difference I saw on my own farm is the proven data showing the ins and outs of what our biology is doing from a chemical, physical and biological standpoint in the soil. We’ve got actual proof and data to quantitatively measure soil health. That’s a huge driver for me.
On the company side, I’ve got space in my budget specifically dedicated to finding ways to improve soil biology and crop physiology. We’re able to approach these from every angle–chemistry, biology, fertility, nutrients, physiology–not just one or two.
The proof and the quality control in our manufacturing process provide consistent products and consistent results are what set BW Fusion products apart. We have a solution for everyone, and we have the tools to identify problem areas with Agronomy 365 so we know where we should focus.
It really just depends. It depends on your environment, what process you’re trying to address, what you are trying to change–there is no silver bullet that will be the perfect solution for everyone. I’ll always suggest using the biology on everybody’s ground, with products like 401 and 501, but further investigation of antagonisms in your field is just as important as promoting your soil health. It’s way more than just products.
You can’t shoot a bullseye if there’s a curtain over your target. You have to know your information in order to address your issues. You’re not going to truly know what you need to focus on and what things you need to address in your field without knowing what’s behind the curtain. Agronomy 365 is an insight to understand how and when we’re using BW products to address certain antagonisms in your fields.